Factors Influencing Consumers’ Purchase Intention towards Electric Two-Wheelers

Sudarsan Jayasingh, T. Girija and Sivakumar Arunkumar
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Sudarsan Jayasingh: SSN School of Management, Kalavakkam 603110, Tamil Nadu, India
T. Girija: SSN School of Management, Kalavakkam 603110, Tamil Nadu, India
Sivakumar Arunkumar: School of Management, SASTRA Deemed University, Thanjavur 613401, Tamil Nadu, India

Sustainability, 2021, vol. 13, issue 22, 1-20

Abstract: The demand for electric vehicles (EVs) has significantly increased in recent years, but it represents only a tiny percentage of the total new vehicles sold globally. In 2021, the total sales of electric two-wheelers were less than 1% only. Therefore, the adoption of an electric two-wheeler (E2W) needs to be studied. This research develops a behavioral electric two-wheelers adoption intention model. The present study aimed to identify the factors that influence consumers’ intentions to adopt electric two-wheelers. The questionnaire method was employed, and 182 valid responses were collected. The partial least squares structural equation modeling (PLS-SEM) was used to test the research hypothesis. The empirical results indicate that environmental concern, perceived economic benefit, charging infrastructure, and social influence significantly impact consumers’ attitudes towards electric two-wheelers. Attitude also significantly affects the consumer’s intention to purchase an electric two-wheeler. Perceived economic benefits were found to be the main factor influencing consumers to purchase electric two-wheelers. The findings of this research also show that women are more inclined towards purchasing electric two-wheelers than men. These results offer useful information for governments and electric-two-wheelers companies to gain a better understanding of consumer behavior towards purchasing electric two-wheelers.

Keywords: electric vehicles; electric two-wheelers; electric motorcycle; green consumption behavior; behavioral intention; attitude; TPB; PLS-SEM (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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