Understanding Consumer Travel Behavior during COVID-19

Xianglan Chen, Yachao Duan, Laiba Ali, Yahui Duan and Kisang Ryu
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Xianglan Chen: Center for the Cognitive Science of Language, Beijing Language and Culture University, Beijing 100083, China
Yachao Duan: Sinounited Investment Group Corporation, Beijing 100086, China
Laiba Ali: Faculty of Tourism, Eastern Mediterranean University, Famagusta 99628, Turkey
Yahui Duan: School of Foreign Language and Application, The Australian National University, Canberra, ACT 2601, Australia
Kisang Ryu: The College of Hospitality and Tourism Management, Sejong University, Seoul 143-747, Korea

Sustainability, 2021, vol. 13, issue 23, 1-11

Abstract: Since the COVID-19 outbreak worldwide, the global tourism industry has taken a severe hit. To fully understand the impact of the pandemic on tourists’ travel behavior, an intercultural survey was carried out through a large-scale online questionnaire. This survey aims to determine whether cultural differences and different ages might play a role in tourists’ behavior during the COVID-19. Data collected from 942 respondents from mainland China and overseas through different age groups were subjected to data analysis. The results demonstrate cognition and consumer behavior differentiate culturally and significantly between different ages, which is highlighted when they choose travel modes, transportation, and companions. The implications of the study are also provided in the end.

Keywords: consumer behavior; travel behavior; COVID-19 (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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