Sustainable FinTech Innovation Orientation: A Moderated Model

Manaf Al-Okaily, Abdul Rahman Al Natour, Farah Shishan, Ahmed Al-Dmour, Rasha Alghazzawi and Malek Alsharairi
Additional contact information
Manaf Al-Okaily: School of Business, Jadara University, Irbid 733, Jordan
Abdul Rahman Al Natour: Faculty of Administrative & Financial Sciences, University of Petra, Amman 11196, Jordan
Farah Shishan: School of Business, The University of Jordan, Amman 11942, Jordan
Ahmed Al-Dmour: School of Business, Al-Ahliyya Amman University, Amman 19328, Jordan
Rasha Alghazzawi: King Talal School of Business Technology, Princess Sumaya University for Technology, Amman 1438, Jordan
Malek Alsharairi: School of Management and Logistic Sciences, German Jordanian University, Amman 35247, Jordan

Sustainability, 2021, vol. 13, issue 24, 1-11

Abstract: Financial technology (otherwise known as FinTech) refers to a type of technology and innovation that tries to improve and automate the delivery and use of financial services. Despite the importance of this technology in people’s financial transactions in improving the management of their financial operations, processes, and lives, there is a lack of empirical evidence about sustainable FinTech services in the Jordanian context. Consequently, this research examines the factors that influence the acceptance of FinTech services, which have a variety of social, environmental, and ecological benefits. This study proposes an integrated model by combining the extended technology acceptance model (TAM) with the perceived enjoyment as an independent variable and electronic word of mouth (eWOM) as a moderator variable simultaneously. A total of 304 responses from Jordanian citizens were analyzed by the quantitative method of partial least squares structural equation modelling (PLS-SEM). The result confirmed that perceived usefulness and perceived enjoyment have a significant and positive influence on users’ decision to use FinTech services. Meanwhile, eWOM is found to moderate the relationship between perceived usefulness and Jordanians’ decisions to use FinTech services. Finally, this study provides practical implications for managers to encourage them to provide adequate, reliable, and sustainable services to their customers at a reasonable cost that fit their demands and ultimately improve their living standards. Current study limitations and future research directions are presented in the last section.

Keywords: sustainable FinTech; financial services; FinTech innovation; technology acceptance; financial inclusion; Jordanian context (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (13)

Downloads: (external link)
https://www.mdpi.com/2071-1050/13/24/13591/pdf (application/pdf)
https://www.mdpi.com/2071-1050/13/24/13591/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:24:p:13591-:d:698175

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().