Challenges, Opportunities, and Lessons Learned: Sustainability in Brazilian Omnichannel Retail

Paulo Renato de Sousa, Marcelo Werneck Barbosa, Leise Kelli de Oliveira, Paulo Tarso Vilela de Resende, Ricardo Ruiz Rodrigues, Myrian Teixeira Moura and Daniel Matoso
Additional contact information
Paulo Renato de Sousa: Research and Development Center for Logistics, Supply Chain and Infrastructure, Fundação Dom Cabral, Nova Lima, Minas Gerais 30140-083, Brazil
Marcelo Werneck Barbosa: Facultad de Administración y Negocios, Universidad Autónoma de Chile, Santiago 7500912, Chile
Leise Kelli de Oliveira: Department of Transport and Geotechnical Engineering, Universidade Federal de Minas Gerais, Belo Horizonte 31270-901, Brazil
Paulo Tarso Vilela de Resende: Research and Development Center for Logistics, Supply Chain and Infrastructure, Fundação Dom Cabral, Nova Lima, Minas Gerais 30140-083, Brazil
Ricardo Ruiz Rodrigues: Research and Development Center for Logistics, Supply Chain and Infrastructure, Fundação Dom Cabral, Nova Lima, Minas Gerais 30140-083, Brazil
Myrian Teixeira Moura: Research and Development Center for Logistics, Supply Chain and Infrastructure, Fundação Dom Cabral, Nova Lima, Minas Gerais 30140-083, Brazil
Daniel Matoso: Research and Development Center for Logistics, Supply Chain and Infrastructure, Fundação Dom Cabral, Nova Lima, Minas Gerais 30140-083, Brazil

Sustainability, 2021, vol. 13, issue 2, 1-17

Abstract: This paper reports the focus group results administered with top executives of the Brazilian retailers regarding their omnichannel strategies. This study aimed at analyzing the process of implementing omnichannel strategies and identifying contributions omnichannel has to sustainability. Using qualitative exploratory and a case study design to assess three large Brazilian retailers, we collected information concerning omnichannel implementation associated with processes, technologies, and organizational structure. This study was conducted with top executives in Brazil. Results suggest that the most viable solution, given a company’s investment capacity, is implementing an e-commerce platform that results in greater integration, profitability, and sustainability of the whole chain. A discussion on the benefits and outcomes related to the sustainable performance of such companies is also presented. This study answers calls for more research on the retail sector in Latin American countries.

Keywords: omnichannel; information technology; logistics; supply chain; sustainability (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://www.mdpi.com/2071-1050/13/2/666/pdf (application/pdf)
https://www.mdpi.com/2071-1050/13/2/666/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:2:p:666-:d:478945

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().