A Proposed Conceptual Framework on the Adoption of Sustainable Agricultural Practices: The Role of Network Contact Frequency and Institutional Trust

Tiéfigué Pierrette Coulibaly, Jianguo Du, Daniel Diakité, Olivier Joseph Abban and Elvis Kouakou
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Tiéfigué Pierrette Coulibaly: School of Management, Jiangsu University, Zhenjiang 212013, China
Jianguo Du: School of Management, Jiangsu University, Zhenjiang 212013, China
Daniel Diakité: Faculty of Agriculture and Food Sciences, LAVAL University, Quebec, QC G1V 0A6, Canada
Olivier Joseph Abban: Institute of Applied Systems and Analysis (IASA), School of Mathematical Science, Jiangsu University, Zhenjiang 212013, China
Elvis Kouakou: School of Management, Jiangsu University, Zhenjiang 212013, China

Sustainability, 2021, vol. 13, issue 4, 1-12

Abstract: To promote environmental changes in agriculture, the use of sustainable agricultural practices was considered to be crucial. Several factors have been identified that affect farmers in their decision to implement sustainable agricultural practices effectively. Despite this, the rate of adoption of sustainable agricultural practices remains below the planned level, and it is important to know how to solve this issue. In this paper, we propose a model based on the theory of planned behavior and the norm activation theory with the integration of network contact frequency as a mediator and institutional trust as a moderator to fill “the intention-behavior” gap.

Keywords: sustainable agricultural practices; farmer’s decision; social network contact frequency; institutional trust (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

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