Cultural Sustainability in University Students’ Flamenco Music Event Attendance: A Neural Networks Approach

Jesús Manuel De Sancha-Navarro, Juan Lara-Rubio, María Dolores Oliver-Alfonso and Luis Palma-Martos
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Jesús Manuel De Sancha-Navarro: Department of Business Administration and Marketing, Faculty of Economics and Business Sciences, Universidad de Sevilla, Ramon y Cajal 1, 41018 Seville, Spain
Juan Lara-Rubio: Department of Finance and Accounting, Faculty of Economics and Business Sciences, Universidad de Granada, Paseo de Cartuja, 7, 18011 Granada, Spain
María Dolores Oliver-Alfonso: Department of Financial Economics and Operations Management, Faculty of Economics and Business Sciences, Universidad de Sevilla, Ramon y Cajal 1, 41018 Seville, Spain
Luis Palma-Martos: Department of Economy and Economic History, Faculty of Economics and Business Sciences, Universidad de Sevilla, Ramon y Cajal 1, 41018 Seville, Spain

Sustainability, 2021, vol. 13, issue 5, 1-15

Abstract: University students consume live music; however, almost 40% declare that they have never attended a flamenco show, an intangible heritage of humankind. Numerous studies have shown that cultural capital and socioeconomic profile, among other factors, are variables that influence cultural consumption, and therefore, cultural sustainability. Considering the relationship between several variables, this paper pursues a double objective. On the one hand, identifying the factors that influence attendance at flamenco shows, and on the other, proposing a predictive model that quantifies the likelihood of an individual attending a flamenco show. To this end, we analyse flamenco consumption by means of a survey conducted on 452 university students, using Multilayer Perceptrom (a non-parametric model), a methodology based on an artificial neural network. Our results confirm the importance of cultural capital, as well as personal and external factors, among other. The findings of this research work are of potential interest for management and planning of cultural events, as well as to promote cultural sustainability.

Keywords: culture; sustainability; attendance; flamenco music; event; consumption (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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