Influencing Factors and Social Media Reflections of Bakery Products Consumption in Romania

Georgiana-Raluca Lădaru, Marian Siminica, Maria Claudia Diaconeasa, Diana Maria Ilie, Carmen Dobrota and Marian Motofeanu
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Georgiana-Raluca Lădaru: The Department of Agrifood and Environmental Economics, The Bucharest University of Economic Studies, 010961 Bucharest, Romania
Maria Claudia Diaconeasa: The Department of Agrifood and Environmental Economics, The Bucharest University of Economic Studies, 010961 Bucharest, Romania
Diana Maria Ilie: The Agricultural Economics Office, Research Institute for Agriculture Economy and Rural Development, 010961 Bucharest, Romania
Marian Motofeanu: The Department of Agrifood and Environmental Economics, The Bucharest University of Economic Studies, 010961 Bucharest, Romania

Sustainability, 2021, vol. 13, issue 6, 1-17

Abstract: Bakery products, and bread specifically, represent an important part of the Romanian diet. Whether this situation is motivated by quality factors or by quantitative factors is an important aspect that needs to be investigated. In addition, the relation between peoples’ interest in a particular product such as bread during a crisis period should point out important characteristics of that population. Aiming at determining both the influencing factors of bakery product consumption and the importance given to this type of product in the media during a crisis, this empirical study highlights the profound connections between income level and the fear of not having food security for the people of a less developed country such as Romania. The study considers the use of both qualitative and quantitative methods to reach its objectives. The results point to a strong reliance of the respondents on cheap white-flour bakery products in their regular diet, and a significant increase in interest in bakery products during the COVID-19 pandemic.

Keywords: bakery product consumption; bread consumption; qualitative analysis; COVID-19; social media analysis (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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