Do Good, Have Good: A Mechanism of Fostering Customer Pro-Environmental Behaviors

Nabeel Younus Ansari, Temoor Anjum, Muhammad Farrukh and Petra Heidler
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Nabeel Younus Ansari: Department of Business Administration, Multan Campus, Air University Islamabad, Multan 60000, Pakistan
Temoor Anjum: Department of Business Administration, Faculty of Management Sciences, Ilma University, Karachi 72400, Pakistan
Petra Heidler: Department of International Business and Export Management, IMC University of Applied Science Krems, 3500 Krems, Austria

Sustainability, 2021, vol. 13, issue 7, 1-14

Abstract: This paper aims to investigate the role of corporate social responsibility (CSR) in fostering customer’s pro-environmental behavior (PEBs) through customer engagement (CE). Data collected from the hotel customers were analyzed through structural equation modeling. The present research findings reveal the significant role of CSR activities in positively influencing customer PEBs. Moreover, the results also suggest the mediation of CE in the relationship between CSR and customer PEBs. The current research findings offer significant implications that can be employed in developing a result-oriented marketing strategy in CSR activities that contribute to environmental protection and sustainability.

Keywords: corporate social responsibility (CSR); customer pro-environmental behaviors (PEBs); customer engagement (CE) (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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