Agricultural Radio Programmes in Indigenous Languages and Agricultural Productivity in North-Central Nigeria

Babatunde Adeyeye, Lanre Amodu, Oscar Odiboh, Kehinde Oyesomi, Evaristus Adesina and Darlynton Yartey
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Babatunde Adeyeye: Department of Mass Communication, Covenant University, Ota 112233, Nigeria
Lanre Amodu: Department of Mass Communication, Covenant University, Ota 112233, Nigeria
Oscar Odiboh: Department of Mass Communication, Covenant University, Ota 112233, Nigeria
Kehinde Oyesomi: Department of Mass Communication, Covenant University, Ota 112233, Nigeria
Evaristus Adesina: Department of Mass Communication, Covenant University, Ota 112233, Nigeria
Darlynton Yartey: Department of Mass Communication, Covenant University, Ota 112233, Nigeria

Sustainability, 2021, vol. 13, issue 7, 1-13

Abstract: This study investigated the influence of agricultural radio programmes in indigenous languages on farmers’ productivity and their implications for agricultural productivity in North-Central Nigeria. It specifically explored how farmers’ knowledge of agricultural radio programmes produced in indigenous languages influences their productivity; how farmers’ acceptance of agricultural radio programmes produced in indigenous languages influences productivity; and whether behavioural changes result from agricultural radio programmes aired in indigenous languages affect farmers’ productivity. Data were gathered through a survey of 663 farmers selected through the three states’ multi-stage sampling technique (Benue, Nasarawa, and Plateau). The hypotheses were tested using regression analysis and structural equation modelling. They revealed that the R value was 0.677, suggesting a highly significant relationship between farmers’ knowledge of agricultural radio programmes in indigenous languages and farmers’ productivity. Results also revealed that farmers’ behavioural changes resulting from agricultural radio programmes in indigenous languages greatly influence farmers’ productivity (F value was 558.358 at the 0.000 significant level). The study concludes that farmers’ knowledge, acceptance and behavioural change towards agricultural radio programmes in indigenous languages significantly influence farmers’ productivity in agriculture. Thus, farmers should be encouraged to continue participating in agricultural radio programmes in indigenous languages to be kept abreast of happenings in the field.

Keywords: agriculture; agricultural radio programmes; farmers; indigenous languages; programmes; radio (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
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