Revealing Consumer Behavior toward Green Consumption

Zivar Zeynalova and Natavan Namazova
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Zivar Zeynalova: School of Public and International Affairs, ADA University, Baku AZ1008, Azerbaijan
Natavan Namazova: International Trade, Logistic and Marketing Department, Azerbaijan Technical University, Baku AZ1001, Azerbaijan

Sustainability, 2022, vol. 14, issue 10, 1-20

Abstract: The aim of this study was to determine the relationship between the attitudes and behaviors of the administrative staff of four Baku universities toward the consumption of environmentally friendly products. The study used 536 consumer questionnaires belonging to different socio-economic and demographic consumer groups. The survey evaluated the factors that affected purchasing decisions, purchase intentions, awareness, attitudes and behaviors toward green products of respondents living in an urban area. The results from the survey were analyzed using one-way MANOVA analysis. According to the results of the study, the green consumer behaviors of the survey participants differed according to age, the number of household members, marital status, education level and income. At the same time, the main indicators that consumers paid attention to were price, brand, appearance, advertising, expert opinion and label information. The level of importance of these indicators varied according to the education, income and number of household members of the participants. The results showed that the participants of the survey were partially sensitive to the environment.

Keywords: green product; green consumer behavior; environmental responsibility; environmental concern; green purchasing decisions (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (10)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:14:y:2022:i:10:p:5806-:d:813070

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