The Impact of Farmers’ Perception on Their Cultivated Land Quality Protection Behavior: A Case Study of Ningbo, China

Xiaoying Wang, Hangang Hu, Aifeng Ning, Guan Li and Xueqi Wang
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Xiaoying Wang: Law School, Ningbo University, Ningbo 315211, China
Hangang Hu: Law School, Ningbo University, Ningbo 315211, China
Aifeng Ning: Law School, Ningbo University, Ningbo 315211, China
Guan Li: Law School, Ningbo University, Ningbo 315211, China
Xueqi Wang: Law School, Ningbo University, Ningbo 315211, China

Sustainability, 2022, vol. 14, issue 10, 1-21

Abstract: Farmers’ protection behavior largely depends on their perceived value of cultivated land quality protection. However, existing research shows that the impact path of these perceived factors on farmers’ cultivated land protection behavior is not clear. Based on the survey data of 288 farmers in Ningbo City, this study empirically analyzed the impact of farmers’ perception on their cultivated land quality protection behavior through structural equation modeling (SEM). The results showed that farmers’ cultivated land quality protection behavior largely depended on perceived value, and they followed the logic paradigm of “perceived tradeoff→perceived value→behavioral intention→behavioral response”. Among them, farmers’ perceived value comes from farmers’ comprehensive tradeoff of benefits and risks in the process of cultivated land quality protection. In other words, improving farmers’ perceived benefits and reducing perceived risks is conducive to improving farmers’ perceived value of cultivated land quality protection. The above findings are helpful to improve farmers’ behavior of farmland land quality protection and provide new ideas and empirical basis for the design and improvement of cultivated land quality protection policies.

Keywords: cultivated land quality protection; farmer’s behavior; perceived value; structural equation model (SEM) (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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