Evaluating Tourist Experience of Rural Homestays in Coastal Areas by Importance–Performance Analysis: A Case Study of Homestay in Dapeng New District, Shenzhen, China

Hang Ma, Siyu Huang, Mohan Wang, Chungshing Chan and Xiaoyu Lin
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Hang Ma: Department of Architecture, Harbin Institute of Technology, Shenzhen 518055, China
Siyu Huang: Department of Architecture, Harbin Institute of Technology, Shenzhen 518055, China
Mohan Wang: Department of Architecture, Harbin Institute of Technology, Shenzhen 518055, China
Chungshing Chan: Department of Geography and Resource Management, Chinese University of Hong Kong, Hong Kong
Xiaoyu Lin: Department of Architecture, Harbin Institute of Technology, Shenzhen 518055, China

Sustainability, 2022, vol. 14, issue 11, 1-18

Abstract: In recent years, the rural homestay has developed rapidly against the background of rural-revitalization policies. However, in early 2020, COVID-19 broke out in China, and the homestay industry was faced with a great challenge. It was difficult for self-employed homestays to resist the risks of the pandemic. As a result, defective operation and business failure occurred in some regions. However, rural homestays with a background in the brand, chain and cluster development mode persisted in the market with a diversity of operation principles. This paper tries to set up an evaluation system for understanding the occupancy needs of tourists, in order to improve the ability of rural homestays to resist risks. The article offers a methodology for assessing the tourist experience of rural homestays in coastal areas, with homestays in Dapeng New District of Shenzhen taken as the research objectives. Then, the evaluation system of rural homestays is set up from the perspective of tourist experience. Based on the results of a questionnaire survey and interviews of operators, this paper proposes the tourist experience–importance analysis in Jiaochangwei and Xichong by the importance–performance analysis (IPA) method. Finally, it suggests policy recommendations that can resist high risk based on tourist experience, for the sustainable development of rural homestays in China.

Keywords: operation strategy; rural homestay; coastal area; tourist experience (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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