Artificial Intelligence Adoption and Digital Innovation: How Does Digital Resilience Act as a Mediator and Training Protocols as a Moderator?

Xiaochun Zeng, Suicheng Li and Zahid Yousaf
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Xiaochun Zeng: School of Economics and Management, Xi’an University of Technology, Xi’an 710048, China
Suicheng Li: School of Economics and Management, Xi’an University of Technology, Xi’an 710048, China
Zahid Yousaf: Higher Education Department, Government College of Management Sciences, Mansehra 23100, Pakistan

Sustainability, 2022, vol. 14, issue 14, 1-14

Abstract: This study aims to discover how technology firms accomplish digital innovation through AI adoption. The current research also investigated digital resilience’s role as a mediator and training protocol’s role as a moderator between AI adoption and digital innovation links. The data collection and analysis were conducted using a quantitative method. To examine the research hypotheses, we chose technology firms that face problems regarding the enhancement of digital innovation. The findings confirmed that the digital innovation of technology firms is forecasted through AI adoption. The results proved that digital resilience plays a mediating role between AI adoption and digital innovation links. Technology firms play a key role in the advancement of digital technology. This research study adds to the existing knowledge by offering a digital innovation model with the combined influence of AI adoption, digital resilience, and training protocol. This study will be helpful for top management by showing when, why, and how AI adoption helps firms in their achievement of digital innovation. Moreover, digital resilience’s role is also important in the current digitalized world; thus, we used digital resilience as mediator in this research.

Keywords: artificial intelligence adoption; digital innovation; digital resilience; training protocols (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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