Is the Timber Construction Sector Prepared for E-Commerce via Instagram ® ? A Perspective from Brazil

Victor De Araujo, Jozef Švajlenka, Juliano Vasconcelos, Herisson Santos, Sheyla Serra, Fernando Almeida Filho, José Paliari, Francisco Rocco Lahr and André Christoforo
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Victor De Araujo: Science and Engineering Institute, São Paulo State University, Itapeva 18409-010, Brazil
Jozef Švajlenka: Faculty of Civil Engineering, Technical University of Košice, 042 00 Košice, Slovakia
Juliano Vasconcelos: Faculty of Agricultural Sciences, São Paulo State University, Botucatu 18610-034, Brazil
Herisson Santos: Campus of Ariquemes, Federal Institute of Education, Science & Technology of Rondônia, Ariquemes 76870-000, Brazil
Sheyla Serra: Exact Sciences and Technology Center, Federal University of São Carlos, São Carlos 13565-905, Brazil
Fernando Almeida Filho: Exact Sciences and Technology Center, Federal University of São Carlos, São Carlos 13565-905, Brazil
José Paliari: Exact Sciences and Technology Center, Federal University of São Carlos, São Carlos 13565-905, Brazil
Francisco Rocco Lahr: School of Engineering of São Carlos, University of São Paulo, São Carlos 13566-590, Brazil
André Christoforo: Exact Sciences and Technology Center, Federal University of São Carlos, São Carlos 13565-905, Brazil

Sustainability, 2022, vol. 14, issue 14, 1-15

Abstract: Timber construction is a contemporary solution where sales are performed through in-store trade. Timber house e-commerce may stimulate global markets, and in times of intense remote routines, it is useful to improve the performance of the wood and construction sectors. Timber housing producers and dealers are the research object under analysis to study the electronic market of this Brazilian sector on Instagram ® . With just over four hundred companies, nearly 80% of this sector already utilizes this virtual social network. We validated the outcomes through a significant sampling of all 315 companies with corporate profiles to identify their competences, goals, and failures. The profiles prioritize the elucidation of products and basic features, not yet being ready for the virtual sales of timber houses. The study makes it clear that our results typify a sector marked by a developing electronic market. Inserting a description of product prices and detailed specifications may change this status. From failures and competences, a classification for social profiles was proposed to measure the progress and virtual participation of each individual.

Keywords: timber house; construction market; sectoral survey; wood promotion (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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