EconPapers    
Economics at your fingertips  
 

Understanding Tourists’ Behavioral Intention and Destination Support in Post-pandemic Recovery: The Case of the Vietnamese Domestic Market

Long Hai Duong, Quyet Dinh Phan (quyetphan@tmu.edu.vn), Tung Thanh Nguyen, Da Van Huynh, Thong Tri Truong and Khanh Quoc Duong
Additional contact information
Long Hai Duong: Department of Global Hospitality and Tourism Management, Kyung Hee University, Seoul 130-701, Korea
Quyet Dinh Phan: Department of External Affairs and Communication, Thuongmai University, Hanoi 122868, Vietnam
Tung Thanh Nguyen: School of Tourism, Kien Giang College, Rach Gia 920000, Vietnam
Da Van Huynh: School of Social Sciences and Humanities, Can Tho University, Can Tho 900000, Vietnam
Thong Tri Truong: School of Tourism, Kien Giang College, Rach Gia 920000, Vietnam
Khanh Quoc Duong: School of Tourism and Hospitality Management, Royal Roads University, Victoria, BC V9B 5Y2, Canada

Sustainability, 2022, vol. 14, issue 16, 1-17

Abstract: Many countries have recently strived to accelerate the tourism recovery process by restarting their tourism industry despite the unprecedented risks of the COVID-19 crisis. Noticeably, several tourism destinations have experienced an impressive revitalization of both domestic and international tourist arrivals right after lifting all social distance restrictions. However, little is known about how a tourist destination may revive from the pandemic and to what extent tourists are willing to support a destination recovery. This study, therefore, aims to examine factors influencing the travel demand of domestic tourism and tourists’ willingness to support a destination recovery in new normal conditions. The Partial Least Square-Structural Equation Modeling was employed to predict the structural model derived from a sample size of 695 valid questionnaires. The results indicate that there is a significant improvement in domestic tourists’ travel intention and their willingness to support the post-pandemic destination revival. It is interesting to learn that the destination health risk image is no longer a critical determinant to tourists’ travel plans, while other factors including attitude, monetary promotion, and social media significantly influence their travel intention and support of tourism destination re-opening in new normal conditions. Theoretically, this study generates important contributions to post-disaster crisis management and predicting tourists’ behavioral intentions that may influence tourism destination recovery prospects. Practically, the study also provides several important implications to rebuild the domestic tourism industry in a more resilient way against future pandemic challenges.

Keywords: post-pandemic recovery; tourism reopening; behavioral intention; destination support (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://www.mdpi.com/2071-1050/14/16/9969/pdf (application/pdf)
https://www.mdpi.com/2071-1050/14/16/9969/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:14:y:2022:i:16:p:9969-:d:886343

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager (indexing@mdpi.com).

 
Page updated 2024-12-28
Handle: RePEc:gam:jsusta:v:14:y:2022:i:16:p:9969-:d:886343