To Use or Not to Use: It Is a Question—An Empirical Study on the Adoption of Mobile Finance

Gaoyong Li, Xin Zhang and Ge Zhang ()
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Gaoyong Li: School of Management Science and Engineering, Shandong University of Finance and Economics, Jinan 250014, China
Xin Zhang: School of Management Science and Engineering, Shandong University of Finance and Economics, Jinan 250014, China
Ge Zhang: School of Management Science and Engineering, Shandong University of Finance and Economics, Jinan 250014, China

Sustainability, 2022, vol. 14, issue 17, 1-23

Abstract: Due to its important impact on sustainable development, mobile finance spreads fast. However, what factors and how these factors impact the adoption of mobile finance apps are still unknown. This research employs UTAUT and research on mobile banking and payment to explore the adoption of mobile finance apps. A total of 348 questionnaires were collected online and offline and analyzed by SEM. The results show that performance expectancy, effort expectancy, social influence, facilitating conditions, trust, and perceived risk affect the intention to use mobile finance. This study makes theoretical contributions by contextualizing UTAUT and considering the indigenized factors in China and offers practical implications for mobile finance operators.

Keywords: mobile finance; adoption; UTAUT; structural equation model (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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