I Am Ready to Invest in Socially Responsible Investments (SRI) Options Only If the Returns Are Not Compromised: Individual Investors’ Intentions toward SRI

Heena Thanki, Sweety Shah, Harishchandra Singh Rathod, Ankit D. Oza and Dumitru Doru Burduhos-Nergis ()
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Heena Thanki: Department of Management, Shri Jairambhai Patel Institute of Business Management and Computer Applications (SJPI-NICM), Gandhinagar 382007, India
Sweety Shah: Department of Management, L J Institute of Management Studies, L J University, Ahmedabad 382210, India
Harishchandra Singh Rathod: Department of Management, Shri Jairambhai Patel Institute of Business Management and Computer Applications (SJPI-NICM), Gandhinagar 382007, India
Ankit D. Oza: Department of Computer Sciences and Engineering, Institute of Advanced Research, Gandhinagar 382426, India
Dumitru Doru Burduhos-Nergis: Faculty of Materials Science and Engineering, Gheorghe Asachi Technical University of Iasi, 700050 Iasi, Romania

Sustainability, 2022, vol. 14, issue 18, 1-17

Abstract: SRI, or socially responsible investment, is a relatively new concept used to describe an investment that considers social, ethical, and environmental concerns. The purpose of this study is to investigate if collectivism, concern for the environment, financial performance, and awareness of SRI influence an individual’s propensity to invest in socially responsible investments (SRI). Secondly, the study evaluates the influence of the TPB (Theory of Planned Behavior) model constructs, attitude, subjective norms, and perceived behavioral control on the SRI investment intention of individual investors. A structured questionnaire was used to collect data on 449 individual investors for this cross-sectional investigation. The data were then analyzed further with a two-step structural equation modeling technique performed in Smart PLS 3.2.9. The PLS-SEM analysis found that collectivism, environmental concerns, financial performance, and awareness of SRI all had significant positive effects on attitudes toward SRI, which, in turn, resulted in SRI investment intention. Further, subjective norms and perceived behavioral control had a significant impact on individuals’ intentions regarding SRI.

Keywords: socially responsible investments (SRI); investment intention; collectivism; environmental concern; attitude; SRI awareness (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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