The Relationship between Institutional Pressure, Green Entrepreneurial Orientation, and Entrepreneurial Performance—The Moderating Effect of Network Centrality

Ning Liu, Haiqing Hu () and Zhaoqun Wang
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Ning Liu: School of Economics and Management, Xi’an University of Technology, Xi’an 710054, China
Haiqing Hu: School of Economics and Management, Xi’an University of Technology, Xi’an 710054, China
Zhaoqun Wang: School of Economics and Management, Xi’an University of Technology, Xi’an 710054, China

Sustainability, 2022, vol. 14, issue 19, 1-24

Abstract: Most research on institutional pressure focuses on mature enterprises. However, compared with mature enterprises, new ventures are more sensitive to institutional pressure due to their lack of legitimacy. Based on the theoretical path of “environment–strategy–performance”, this study investigated the influence of institutional pressure on entrepreneurial performance as well as the mediating role of green entrepreneurial orientation and the moderating role of network centrality. An empirical analysis based on 288 survey samples from China showed the following: coercive pressure has not only a direct positive impact but also an indirect positive impact on entrepreneurial performance through green entrepreneurial orientation; normative pressure and mimetic pressure positively affect entrepreneurial performance through green entrepreneurial orientation; green entrepreneurial orientation has a positive impact on entrepreneurial performance; network centrality positively regulates the relationships between coercive pressure, mimetic pressure, normative pressure and green entrepreneurial orientation. The paper concluded by highlighting the importance of the conclusions for new ventures to improve their performance as well as for policy makers to optimize the institutional environment for entrepreneurship.

Keywords: institutional pressure; coercive pressure; normative pressure; mimetic pressures; green entrepreneurial orientation; network centrality; entrepreneurial performance (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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