Exploring Values via the Innovative Application of Social Media with Parks Amid COVID-19: A Qualitative Content Analysis of Text and Images Using ATLAS.ti

Yunseon Choe, Jiyoon Lee and Gyehee Lee ()
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Yunseon Choe: School of Community Resources & Development, The Hainan University–Arizona State University Joint International Tourism College, Arizona State University, 411 N. Central Avenue, Suite 550, Phoenix, AZ 85004, USA
Jiyoon Lee: The Future Education Institute for Globalization, Kyung Hee University, 26 Kyungheedae-ro, Hoegi-dong, Dongdaemun-gu, Seoul 02447, Korea
Gyehee Lee: Department of Tourism Science, College of Hotel & Tourism Management, Kyung Hee University, 26 Kyungheedae-ro, Hoegi-dong, Dongdaemun-gu, Seoul 02447, Korea

Sustainability, 2022, vol. 14, issue 20, 1-16

Abstract: Due to the lockdown and restrictions on public activities and gatherings amid COVID-19, parks received renewed attention because of their importance and irreplaceable functions as healthy outdoor recreation. This study aims to explore the values reflected in Twitter content that discussed parks amid COVID-19 through a qualitative content analysis of text and images using ATLAS.ti. Specifically, a qualitative data (visual and textual) set of Twitter posts amid COVID-19 (from February 2020 to September 2022) that mentioned Everglades National Park was explored. The results from the social media content analysis of park values during COVID-19 revealed three themes: (1) nature, (2) recreational tourism, and (3) proximity. This study expands the application of social media via a qualitative content analysis of text and images using ATLAS.ti by providing methodological improvements. Practically, the findings of this study can also provide practitioners with useable knowledge for design strategies considering the value of protected areas as a model of sustainable destination management.

Keywords: park values; social media data; Twitter; COVID-19; qualitative content analysis; text; images; ATLAS.ti (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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