A Global Scientometric Visualization Analysis of Rural Tourism from 2000 to 2021

Yue Su, Jie Mei, Junhui Zhu, Panpan Xia, Tan Li, Cheng Wang, Junjun Zhi and Shixue You ()
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Yue Su: College of Economics & Management, Anhui Agricultural University, Hefei 230036, China
Jie Mei: College of Economics & Management, Anhui Agricultural University, Hefei 230036, China
Junhui Zhu: College of Economics & Management, Anhui Agricultural University, Hefei 230036, China
Panpan Xia: College of Economics & Management, Anhui Agricultural University, Hefei 230036, China
Tan Li: College of Economics & Management, Anhui Agricultural University, Hefei 230036, China
Cheng Wang: College of Economics & Management, Anhui Agricultural University, Hefei 230036, China
Junjun Zhi: School of Geography and Tourism, Anhui Normal University, Wuhu 241008, China
Shixue You: College of Environmental and Resource Sciences, Zhejiang University, Hangzhou 310058, China

Sustainability, 2022, vol. 14, issue 22, 1-16

Abstract: Rural tourism, as an emerging industry formed by the integration of various industries, has gradually become an essential method of rural economic development. However, few studies have comprehensively addressed how it develops. This paper aims to reveal the major trends and hotspots in the field of rural tourism in the past two decades. A scientometric visualization analysis was applied to the publications on this theme collected from the Web of Science database between 2000 and 2021. The results are shown as follows: (1) There was an overall increasing trend in rural tourism research globally from 2000 to 2021, with an average increase of 74 papers per year. However, the average citations for these papers are declining in recent years, dropping from 20.1 in 2016 to 13.2 in 2020. China, Spain, and the United States ranked in the top three in terms of the number of papers. (2) The most cited journals were The Journal of Agriculture and Environment, Tourism Planning and Development, and Tourism Management, with an average of 45.62, 39.15, and 29.22 citations, respectively. (3) The research hotspots showed obvious differences and characteristics in the two stages of 2000–2007 and 2007–2021. The sustainable development of rural tourism has become a hot topic, and will play an important role in achieving integrated urban and rural development and rural revitalization.

Keywords: rural tourism; scientometric visualization; agritourism; sustainable development (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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