Smart Tourism Ecosystem: A New Dimension toward Sustainable Value Co-Creation

Kamrul Hasan Bhuiyan, Israt Jahan, Nurul Mohammad Zayed, Khan Mohammad Anwarul Islam, Sayma Suyaiya, Olena Tkachenko and Vitalii Nitsenko ()
Additional contact information
Kamrul Hasan Bhuiyan: Department of Tourism and Hospitality Management, National University, Gazipur 1704, Bangladesh
Israt Jahan: Department of Marketing, Bangabandhu Sheikh Mujibur Rahman Science & Technology University, Gopalganj 8100, Bangladesh
Nurul Mohammad Zayed: Department of Business Administration, Daffodil International University, Dhaka 1341, Bangladesh
Khan Mohammad Anwarul Islam: Department of Business Administration, The Millennium University, Dhaka 1217, Bangladesh
Sayma Suyaiya: Department of General Educational Development, Daffodil International University, Dhaka 1341, Bangladesh
Olena Tkachenko: Department of Economic Theory, Kyiv National Economics University Named after Vadym Hetman, 03057 Kyiv, Ukraine
Vitalii Nitsenko: Department of Entrepreneurship and Marketing, Institute of Economics and Management, Ivano-Frankivsk National Technical Oil and Gas University, 76019 Ivano-Frankivsk, Ukraine

Sustainability, 2022, vol. 14, issue 22, 1-14

Abstract: Changes in information technology have a great influence on people’s preferences and lifestyles. Smart devices and technologies have taken the conventional way of traveling into a smart tourism system. The aim of this paper is to examine smart tourism, the integration of different activities of different tourism service providers, and their interactions with tourists. It also finds out the smart tourism tools, how they are being used by different actors, how the tourist and the network perceived and interact with them for making up a smart tourism ecosystem, and finally how they create the sustainable value co-created services. This paper is qualitative in nature and used a holistic approach. The data were collected through interviews of 24 service providers and 50 service receivers, mainly tourists from the study area, Bangladesh. Study shows that there are three phases by which actors are communicating with each other comprising pre-service delivery, during-service delivery, and post-service delivery. Smart tourism tools are being used throughout the phases which eventually create value in co-created services with three pillars of sustainability (economic, socio-cultural and environmental). This study will contribute to the existing body of knowledge in the field of smart tourism, value co-creation, and sustainability.

Keywords: smart tourism; smart ecosystem; smart experiences; sustainability; value co-creation (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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