Research on the Influencing Mechanism via Which Security Perception of Personal Information Affects Tourist Happiness: A Moderated Mediation Model

Kai Zhang and Xuejiao Chen ()
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Kai Zhang: School of Information and Security Engineering, Zhongnan University of Economic and Law, Wuhan 430070, China
Xuejiao Chen: School of Business Administration, Zhongnan University of Economic and Law, Wuhan 430070, China

Sustainability, 2022, vol. 14, issue 22, 1-23

Abstract: Due to the continuous advancement of smart tourism and the improvement of tourists’ security perception of personal information (SPPI), SPPI has become an important factor affecting tourist happiness (TH). However, few studies have been conducted on the influencing mechanism via which SPPI affects TH. According to the risk perception theory and subjective wellbeing theory, the following conclusions were drawn from mixed methods research: (1) SPPI has a significant direct effect on TH; (2) SPPI has a significant indirect effect on TH through the perception of smart tourism application (PSTA); (3) the perception of smart tourism technology (PSTT) does not have a significant moderating effect between SPPI and PSTA or between PSTA and TH, but has a significant moderating effect between SPPI and TH. The discussion of this mechanism can not only promote the combined development of the two theories but also remind destinations or scenic spots to focus on improving tourists’ SPPI when developing smart tourism.

Keywords: security perception of personal information (SPPI); perception of smart tourism application (PSTA); perception of smart tourism technology (PSTT); tourist happiness (TH); risk perception theory; subjective wellbeing theory (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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