Predictors of Pro-Environmental Intention and Behavior: A Perspective of Stimulus–Organism–Response Theory

Agus Sugiarto, Cheng-Wen Lee, Andrian Dolfriandra Huruta, Christine Dewi and Abbott Po Shun Chen ()
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Agus Sugiarto: Department of Management, Satya Wacana Christian University, 52-60 Diponegoro Rd, Salatiga 50711, Indonesia
Cheng-Wen Lee: Department of International Business, Chung Yuan Christian University, 200 Zhong Bei Rd, Taoyuan City 32023, Taiwan
Andrian Dolfriandra Huruta: Department of Economics, Satya Wacana Christian University, 52-60 Diponegoro Rd, Salatiga 50711, Indonesia
Christine Dewi: Department of Information Technology, Satya Wacana Christian University, 52-60 Diponegoro Rd, Salatiga 50711, Indonesia
Abbott Po Shun Chen: Department of Marketing and Logistics Management, Chaoyang University of Technology, 168 Jifeng E. Rd, Taichung 413310, Taiwan

Sustainability, 2022, vol. 14, issue 23, 1-17

Abstract: Considering the importance of pro-environmental issues, this study aims to determine the impact of level of employee education and pro-environmental intention on pro-environmental behavior based on stimulus–organism–response theory. There was a total of 425 respondents participating in the survey. This study was conducted during the period of March–June 2022. The data were analyzed using partial least square–structural equation modelling (PLS-SEM). The results indicate that the level of employee education has a positive impact on pro-environmental intention. In addition, pro-environmental intention has a significant impact on pro-environment behavior. Overall, this study sheds light on stimulus–organism–response theory in the context of Indonesia.

Keywords: stimulus–organism–response theory; pro-environmental; intention; behavior; education; PLS-SEM (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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