How COVID-19 Has Influenced the Purchase Patterns of Young Adults in Developed and Developing Economies: Factor Analysis of Shopping Behavior Roots

Alexander Rossolov, Yevhen Aloshynskyi and Oleksii Lobashov
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Alexander Rossolov: Department of Transport Systems and Logistics, O.M. Beketov National University of Urban Economy in Kharkiv, Marshala Bazhanova St. 17, 61002 Kharkiv, Ukraine
Yevhen Aloshynskyi: Department of Transportation Systems, Faculty of Civil Engineering, Cracow University of Technology, 31-155 Kraków, Poland
Oleksii Lobashov: Department of Transport Systems and Logistics, O.M. Beketov National University of Urban Economy in Kharkiv, Marshala Bazhanova St. 17, 61002 Kharkiv, Ukraine

Sustainability, 2022, vol. 14, issue 2, 1-24

Abstract: The paper presents survey results from shopping behavior transformation in developed and developing countries due to the COVID-19 pandemic outbreak in spring 2020. The survey includes the polling process that covered 515 and 117 young adults, respectively, for two economies and factor analysis to determine the latent intentions of purchase behavior. Shopping patterns were studied for food, medicine, goods of first priority, electronics, clothing, and shoes. According to factor analysis results, we determined nine factors that reveal some similarities in shopping behavior as pro-safe purchases and belt-tightening patterns for both economies. Along with that, we revealed that people from developed countries perceived the greater danger and fear due to the COVID-19 crisis than young adults from developing economy. Based on polling results, the post–COVID-19 shopping channel choice behavior was evaluated for developed and developing economies.

Keywords: shopping behavior; purchase and delivery channels; polling; COVID-19; factor analysis (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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