Boosting Sustainability through Digital Transformation’s Domains and Resilience

Reihaneh Hajishirzi, Carlos Costa and Manuela Aparicio
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Reihaneh Hajishirzi: Advance/ISEG (Lisbon School of Economics & Management), Universidade de Lisboa, 1200-109 Lisbon, Portugal
Manuela Aparicio: NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, 1070-312 Lisbon, Portugal

Sustainability, 2022, vol. 14, issue 3, 1-16

Abstract: Sustainability is a must for all businesses in all industries. It can boost company image and productivity while being aligned with customer needs. On the other hand, digital transformation (DT) is vital for business environments, and organizations need to be resilient in the face of crises such as COVID-19. The main objective of our study is to figure out how DT and organizational resilience might help businesses become more sustainable. This study presents a model that explains social, environmental, and economic sustainability considering the domains of DT and organizational resilience. Our model is evaluated on the data gathered by 208 c-suite leaders from various Iranian companies. The model was empirically validated through a quantitative method of Partial Least Squares/Structural Equation Modeling (PLS/SEM) technique. The findings reveal that the five studied factors have substantial impact on the sustainability of Iranian organizations including data-driven, business process innovation, customer engagement, organizational resilience, and competitive advantages.

Keywords: business process innovation; sustainability; competitive advantage; digital transformation; customer engagement (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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