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Developing a Behavior Change Framework for Pandemic Prevention and Control in Public Spaces in China

Jing Liu, Khairul Manami Kamarudin, Yuqi Liu, Jinzhi Zou and Jiaqi Zhang
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Jing Liu: Department of Industrial Design, Faculty of Design and Architecture, Universiti Putra Malaysia, Serdang 43400, Malaysia
Khairul Manami Kamarudin: Department of Industrial Design, Faculty of Design and Architecture, Universiti Putra Malaysia, Serdang 43400, Malaysia
Yuqi Liu: Information Art and Design Department, Academy of Arts & Design, Tsinghua University, Beijing 110000, China
Jinzhi Zou: School of Art and Design, Anhui University of Technology, Maanshan 243000, China
Jiaqi Zhang: Department of Industrial Art, Graduate School of System Design, Tokyo Metropolitan University, Tokyo 1910065, Japan

Sustainability, 2022, vol. 14, issue 4, 1-24

Abstract: Preventive behavior, such as hand hygiene, facemask wearing, and social distancing, plays a vital role in containing the spread of viruses during pandemics. However, people in many parts of the world usually encounter difficulties adhering to this behavior due to various causes. Thus, this article aims to develop a research framework and propose design strategies to prompt individuals’ behavior change during pandemics. Initially, we integrated a literature review and a structured interview ( n = 22) to ascertain the core factors impacting behavior change during pandemics. These factors were categorized into four aspects: perceptional factors (attitudes, subjective norms and perceived behavior control, risk perceptions); social factors (knowledge and information dissemination, governmental regulations); physical factors (tools and facilities and surveillance); and sociocultural factor (cultural contexts). Then, a theoretical framework with antecedents was developed to reveal behavior intention and formation process. After that, an empirical study was carried out to test the research framework through a questionnaire survey ( n = 549). The research findings indicated that all derived factors could directly or indirectly affect individuals’ preventive behavior during pandemics. This article strives to provide valuable insights for different stakeholders when coping with pandemic situations.

Keywords: behavior change; public health; pandemic prevention and control; structural equation modeling; public design (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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