Socio-Economic Factors Influencing Agritourism Farm Stays and Their Safety during the COVID-19 Pandemic: Evidence from Poland

Jan Zawadka, Anna Jęczmyk, Monika Małgorzata Wojcieszak-Zbierska, Gniewko Niedbała, Jarosław Uglis and Joanna Pietrzak-Zawadka
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Jan Zawadka: Department of Tourism, Social Communication and Counselling, Institute of Economics and Finance, Warsaw University of Life Sciences—SGGW, 02-787 Warsaw, Poland
Anna Jęczmyk: Department of Law and Enterprise Management in Agribusiness, Faculty of Economics, Poznań University of Life Sciences, 60-637 Poznań, Poland
Monika Małgorzata Wojcieszak-Zbierska: Department of Economics and Economic Policy in Agribusiness, Faculty of Economics, Poznań University of Life Sciences, 60-637 Poznań, Poland
Gniewko Niedbała: Department of Biosystems Engineering, Faculty of Environmental and Mechanical Engineering, Poznań University of Life Sciences, Wojska Polskiego 50, 60-627 Poznań, Poland
Jarosław Uglis: Department of Law and Enterprise Management in Agribusiness, Faculty of Economics, Poznań University of Life Sciences, 60-637 Poznań, Poland
Joanna Pietrzak-Zawadka: Institute of Forest Sciences, Faculty of Civil Engineering and Environmental Sciences, Bialystok University of Technology, 15-351 Bialystok, Poland

Sustainability, 2022, vol. 14, issue 6, 1-17

Abstract: The article presents reasons for the choices and opinions of tourists regarding rest and its safety in agritourism farms in Poland during the COVID-19 pandemic in 2020. We used the diagnostic survey method. We distributed the questionnaire via the Internet on Facebook in thematic groups related to tourism. Facebook respondents were also asked to provide a link to the questionnaire to their tourism-active friends (snowball sampling). We conducted the survey in January 2021. Research has shown that well-educated and well-off residents of cities most often chose agritourism. The main reason for the choice is the possibility of rest in peace and quiet, natural values, and an attractive price. Notably, during the pandemic, an important reason for choosing agritourism was to convince tourists that the risk of coronavirus infection was relatively low. This is also evidenced by the fact that most of them visited an agritourism farm for the first time during the pandemic. The attractiveness of staying on an agritourism farm was assessed highly (almost all respondents expressed their willingness to take advantage of this form of leisure again). This is due to the high evaluation of the quality of services provided, the offer’s attractiveness, and price competitiveness.

Keywords: agritourism; price competitiveness; leisure; travel behavior; safety; rest; COVID-19 pandemic (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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