The Impact of HDA, Experience Quality, and Satisfaction on Behavioral Intention: Empirical Evidence from West Sumatra Province, Indonesia

Mohamed Battour, Nur Aulia Noviyani, Ririn Tri Ratnasari, Mohamed Aboelmaged and Riyad Eid
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Mohamed Battour: College of Business Administration, University of Sharjah, Sharjah 27272, United Arab Emirates
Nur Aulia Noviyani: Faculty of Economics and Business, Universitas Airlangga, Surabaya 60286, Indonesia
Ririn Tri Ratnasari: Center for Halal Industry and Digitalization, Faculty of Economics and Business, Universitas Airlangga, Surabaya 60286, Indonesia
Mohamed Aboelmaged: College of Business Administration, University of Sharjah, Sharjah 27272, United Arab Emirates
Riyad Eid: College of Business and Economics, United Arab Emirates University, Al Ain 15551, United Arab Emirates

Sustainability, 2022, vol. 14, issue 8, 1-19

Abstract: In this study, we aimed to determine the influence of halal destination attributes (HDAs) on the behavioral intention of Muslim tourists and investigate the mediating effect of experience quality and satisfaction on the relationship between HDAs and the behavioral intention of Muslim tourists. The data were obtained through questionnaires distributed online to Muslim respondents who visited West Sumatra, Indonesia, in the past three years. A total of 200 valid questionnaires were selected for data analysis. The results showed that HDAs have a significant positive effect on experience quality and behavioral intention but showed a significant negative effect on destination satisfaction. Experience quality was found to have a significant positive effect on destination satisfaction but no significant effect on behavioral intention, and destination satisfaction had a significant positive effect on behavioral intention. The findings contribute to the theoretical development of halal tourism destinations and are expected to help halal destination marketers better understand the experiences and behaviors of Muslim tourists.

Keywords: halal destination attributes; experience quality; destination satisfaction; behavioral intention; responsible consumption (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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