Why Do Students Choose Buses over Private Motorcycles and Motorcycle-Based Ride-Sourcing? A Hybrid Choice Approach

Risdiyanto Risdiyanto, Ahmad Munawar, Muhammad Zudhy Irawan, Miftahul Fauziah and Prawira Fajarindra Belgiawan
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Risdiyanto Risdiyanto: Department of Civil Engineering, Universitas Islam Indonesia, Yogyakarta 55584, Indonesia
Ahmad Munawar: Department of Civil and Environmental Engineering, Universitas Gadjah Mada, Yogyakarta 55281, Indonesia
Muhammad Zudhy Irawan: Department of Civil and Environmental Engineering, Universitas Gadjah Mada, Yogyakarta 55281, Indonesia
Miftahul Fauziah: Department of Civil Engineering, Universitas Islam Indonesia, Yogyakarta 55584, Indonesia
Prawira Fajarindra Belgiawan: School of Business and Management, Institut Teknologi Bandung, Bandung 40132, Indonesia

Sustainability, 2022, vol. 14, issue 9, 1-19

Abstract: Improving public transport (PT) services is critical to maintaining resilient and sustainable transportation. While the investment in PT (i.e., buses) has not been able to shift private vehicle users, especially motorcyclists, to buses, the emergence of motorcycle-based ride-sourcing (MBRS) has become a popular travel mode that threatens the existing bus demand. Due to this, this study aimed to investigate the factors affecting the choice of buses over private motorcycles and MBRS among high school and university students in Yogyakarta, Indonesia, through the hybrid choice model. The explored variables include sociodemographic characteristics, travel time, travel cost, and latent variables of travel mode perceptions. By involving 527 respondents, the analysis showed that travel time, travel cost, and sociodemographic factors, including education level, income, and motorcycle ownership, significantly impacted travel mode choices. The findings also revealed that convenience causes buses to be the chosen transport means among students, while lifestyle generates students to choose MBRS services. Based on findings, this study proposed some policies to increase bus demand, especially related to the identified convenience factors and travel time.

Keywords: ride-sourcing; latent variables; hybrid choice model; student; motorcycle (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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