Factors Influencing the Accommodation Prices of Romanian Rural Tourism

Marius-Ionuț Gordan, Elena Peț (), Gabriela Popescu, Ioan Brad, Anda Ioana Milin, Tabita Cornelia Adamov, Ramona Ciolac, Anka Roxana Pascariu and Tiberiu Iancu
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Marius-Ionuț Gordan: Faculty of Management and Rural Tourism, University of Life Sciences “King Mihai I” from Timișoara, Calea Aradului No. 119, 300645 Timişoara, Romania
Elena Peț: Faculty of Management and Rural Tourism, University of Life Sciences “King Mihai I” from Timișoara, Calea Aradului No. 119, 300645 Timişoara, Romania
Gabriela Popescu: Faculty of Management and Rural Tourism, University of Life Sciences “King Mihai I” from Timișoara, Calea Aradului No. 119, 300645 Timişoara, Romania
Ioan Brad: Faculty of Management and Rural Tourism, University of Life Sciences “King Mihai I” from Timișoara, Calea Aradului No. 119, 300645 Timişoara, Romania
Anda Ioana Milin: Faculty of Management and Rural Tourism, University of Life Sciences “King Mihai I” from Timișoara, Calea Aradului No. 119, 300645 Timişoara, Romania
Tabita Cornelia Adamov: Faculty of Management and Rural Tourism, University of Life Sciences “King Mihai I” from Timișoara, Calea Aradului No. 119, 300645 Timişoara, Romania
Ramona Ciolac: Faculty of Management and Rural Tourism, University of Life Sciences “King Mihai I” from Timișoara, Calea Aradului No. 119, 300645 Timişoara, Romania
Anka Roxana Pascariu: Faculty of Management and Rural Tourism, University of Life Sciences “King Mihai I” from Timișoara, Calea Aradului No. 119, 300645 Timişoara, Romania
Tiberiu Iancu: Faculty of Management and Rural Tourism, University of Life Sciences “King Mihai I” from Timișoara, Calea Aradului No. 119, 300645 Timişoara, Romania

Sustainability, 2022, vol. 15, issue 1, 1-22

Abstract: The hedonic pricing model posits that the price of a given product or service is an aggregate of several distinct characteristics that define it. In the context of tourism, this approach can be used to assess the prices of accommodations in a given area or market. This study explores the main determinants of tourism prices in the Brașov area of central Romania, a county that ranked as the second most visited area in Romania in 2021 based on the number of arrivals according to the ordinary least squares regression model on a sample of 398 accommodation units of different types. The main finding of this research paper is that prices are strongly influenced by luxury amenities and that prices tend to rise in lower-population-density areas, which we associate with rural areas. As previously noted in the literature, monetary values can be assigned to incremental changes in the independent variables, with the most significant changes deriving from the inclusion of spa, sauna and restaurant services in the tourism offer of accommodation units.

Keywords: rural tourism; hedonic pricing; OLS regression; pricing in tourism (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:15:y:2022:i:1:p:191-:d:1012002

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