Consumer Intention to Buy Electric Cars: Integrating Uncertainty in the Theory of Planned Behavior

Roberta Riverso, Carmela Altamura and Francesco La Barbera ()
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Roberta Riverso: Department of Political Science, University of Naples Federico II, Via Rodinò 22/a, 80138 Naples, Italy
Carmela Altamura: Department of Political Science, University of Naples Federico II, Via Rodinò 22/a, 80138 Naples, Italy
Francesco La Barbera: Department of Political Science, University of Naples Federico II, Via Rodinò 22/a, 80138 Naples, Italy

Sustainability, 2023, vol. 15, issue 11, 1-13

Abstract: The EU’s political agenda has included among its priorities the issue of sustainable mobility, with the aim of curbing CO 2 emissions and reducing air pollution. This objective implies the introduction into the EU car market of low-polluting cars, such as cars powered by an electric battery (BEV). The current research was guided by the theory of planned behavior (TPB). The intention to buy a BEV has been measured, as well as the major TPB constructs, namely attitudes, subjective norm, and perceived behavioral control. In addition, we were interested to understand the influence of individuals’ uncertainty on the intention to buy a BEV. Data collected through an online survey (N = 335) were analyzed by means of a multiple mediation model, involving the three TPB constructs as parallel mediators. Results show that (1) attitude (β = 0.67), subjective norm (β = 0.23), and perceived behavioral control (β = 0.22) significantly predict the intention to buy BEVs; (2) uncertainty has a significant negative indirect effect ( b = −0.03) on intention via perceived behavioral control. Results are discussed in relation to previous research and possible practical implications.

Keywords: sustainable mobility; theory of planned behavior; intolerance of uncertainty; multiple mediation (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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