Segmentation of Hungarian Consumers Based on Circular Economy Values and Awareness of Food Waste

Kinga Nagyné Pércsi (), Apolka Ujj and Paulina Jancsovszka
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Kinga Nagyné Pércsi: Institute of Agricultural and Food Economics, Hungarian University of Agriculture and Life Sciences, 2100 Gödöllő, Hungary
Apolka Ujj: Institute of Rural Development and Sustainable Economy, Hungarian University of Agriculture and Life Sciences, 2100 Gödöllő, Hungary
Paulina Jancsovszka: Institute of Rural Development and Sustainable Economy, Hungarian University of Agriculture and Life Sciences, 2100 Gödöllő, Hungary

Sustainability, 2023, vol. 15, issue 11, 1-18

Abstract: This study aims to detect those segments among the Hungarian food consumers who are aware of the climate risks of their food consumption. In order to achieve this goal, a survey was conducted with the participation of Hungarian university students. Data from 1184 households were collected and used in Factor (Principal Component) and Cluster Analysis. Two very conscious clusters were found; both are highly qualified. One favored waste utilization, asserting that and encouraging most of its members to follow a zero-waste lifestyle. The latter mentioned that cluster members are young, and they are in a good financial situation. The findings of this study may be of interest to policy makers for environmentally responsible food consumption guidance and training for planning consumer awareness programs. Even though several previous studies have addressed the concept of consumer awareness concerning food purchase decisions, only few of them dealt with consumer awareness in the environment and climate domain in food consumption in Hungary, so this research could be considered as filling a gap.

Keywords: food waste; environmental awareness; circular economy; food purchasing habits; locality (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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