Impact of Green Process Innovation and Productivity on Sustainability: The Moderating Role of Environmental Awareness

Congbin Cheng (), Sayed Fayaz Ahmad, Muhammad Irshad, Ghadeer Alsanie, Yasser Khan, Ahmad Y. A. Bani Ahmad (Ayassrah) and Abdu Rahman Aleemi
Additional contact information
Congbin Cheng: School of Economics and Management, Huanghuai University, Zhumadian 463000, China
Sayed Fayaz Ahmad: Department of Engineering Management, Institute of Business Management, Karachi 75190, Pakistan
Muhammad Irshad: Department of Business Management, University of Gwadar, Gwadar 91200, Pakistan
Ghadeer Alsanie: College of Business Administration, King Saud University, Riyadh 11587, Saudi Arabia
Yasser Khan: Department of Electrical Engineering, Iqra National University, Peshawar 25100, Pakistan
Ahmad Y. A. Bani Ahmad (Ayassrah): Department of Financial and Accounting Science, Middle East University, Amman 11121, Jordan
Abdu Rahman Aleemi: Institute of Business Management, College of Business Management, Karachi 75190, Pakistan

Sustainability, 2023, vol. 15, issue 17, 1-19

Abstract: Sustainability is one of the fastest-growing research areas globally. Irrespective of industry and economic activity, it is the need of the day. This study examines the impact of green process innovation and green production on sustainability in Pakistan and India’s cement and plastic manufacturing industries. The study also addresses the moderating role of environmental awareness, which increases the effect of green productivity and green innovation towards sustainability. The research is based on a quantitative approach to addressing the issue in question. Primary data were collected via a closed-ended questionnaire from 657 employees of Pakistan and India’s plastic and cement manufacturing industries, and were analyzed via partial least square structural equation modeling via SmartPLS. The findings show that green productivity and green process innovation have a significant impact on sustainability, while environmental awareness also plays a significant role in sustainable practices in the cement and plastic manufacturing industries of Pakistan and India. The results are helpful for policymakers, industries, and other governmental and non-governmental organizations to ensure sustainability through green process innovation, green productivity, and environmental awareness.

Keywords: environmental awareness; green productivity; green process innovation; sustainability and green innovation (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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