Role of Green Dynamic Capabilities on Environmental and Social Innovation Behavior: Mediating of Green Creativity and Moderating of Innovation Proclivity

Cai Li, Hazrat Hassan (), Majid Murad () and Farhan Mirza
Additional contact information
Cai Li: School of Management, Jiangsu University, Zhenjiang 212013, China
Hazrat Hassan: School of Management, Jiangsu University, Zhenjiang 212013, China
Majid Murad: School of Management, Jiangsu University, Zhenjiang 212013, China
Farhan Mirza: Department of Management and Humanities, Universiti Teknologi PETRONAS, Seri Iskandar 32610, Malaysia

Sustainability, 2023, vol. 15, issue 20, 1-19

Abstract: The pharmaceutical industry has recently faced many environmental challenges and pressures due to increased environmental awareness. Prior researchers have found that green dynamic capability and green creativity are important aspects of sustainable growth and can provide a competitive edge. On the other hand, enhancing the environmental and social innovation behavior of employees through green dynamic capability and green creativity involves various issues, and there is a need to address these challenges. Therefore, this study’s objective is to examine the influence of green dynamic capability on environmental and social innovation behavior with the mediating role of green creativity and the moderating effect of a manager’s innovation proclivity. This study applied the partial least squares structural equation modeling (PLS-SME) method to test the hypotheses on a sample of 320 employees working in pharmaceutical industries in China. The main results are as follows. (1) Green dynamic capability positively influences green creativity and environmental and social innovation behavior. (2) Green creativity has a significant indirect effect on the relationship between green dynamic capability and social innovation behavior. (3) Managers’ innovation proclivity is significantly associated with green creativity and moderates the link between green dynamic capabilities and green creativity. This study provides theoretical and practical guidance for practitioners and policymakers to gain a better understanding of how to enhance green dynamic capability and green creativity to achieve the desired environmental and social innovation behavior for sustainability goals.

Keywords: green dynamic capabilities; green creativity; environmental innovation; social innovation; open innovation proclivity; China (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/15/20/14996/pdf (application/pdf)
https://www.mdpi.com/2071-1050/15/20/14996/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:15:y:2023:i:20:p:14996-:d:1261936

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().