The Prevalence and Impact of Innovative CSR Strategies in Manufacturing Enterprises in the Silesian Voivodeship: A Multifaceted Analysis of Benefits, Challenges, and Market Adaptability

Radosław Wolniak, Joanna Sadłowska-Wrzesińska, Ireneusz Miciuła (), Henryk Wojtaszek, Maja Głuchowska-Wójcicka, Klaudia Skelnik, Roman Tylżanowski and Żaneta Nejman
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Radosław Wolniak: Organization and Management Department, Silesian University of Technology, 41-800 Zabrze, Poland
Joanna Sadłowska-Wrzesińska: Faculty of Management Engineering, Institute of Safety and Quality Engineering, Poznań University of Technology, 60-965 Poznań, Poland
Ireneusz Miciuła: Department of Sustainable Finance and Capital Markets, Institute of Economics and Finance, University of Szczecin, 70-453 Szczecin, Poland
Henryk Wojtaszek: Institute of Logistics, Faculty of Management and Command, War Studies University, 00-910 Warsaw, Poland
Maja Głuchowska-Wójcicka: Department of Security Sciences, Faculty of Finance and Management, WSB Merito University, 80-266 Gdańsk, Poland
Klaudia Skelnik: Department of Security Sciences, Faculty of Finance and Management, WSB Merito University, 80-266 Gdańsk, Poland
Roman Tylżanowski: Department of Enterprise Management, Institute of Management, University of Szczecin, 70-453 Szczecin, Poland
Żaneta Nejman: Faculty of Management Engineering, Institute of Safety and Quality Engineering, Poznań University of Technology, 60-965 Poznań, Poland

Sustainability, 2023, vol. 15, issue 22, 1-26

Abstract: This article presents a comprehensive analysis of the occurrence of innovative solutions in accordance with CSR in various companies. It turns out that 71% of medium-sized enterprises (50–249 people) and 64% of smaller companies (10–49 people and up to 9 people) declare the introduction of innovative solutions in CSR strategies, which proves that innovations are not limited to large companies. A responsible approach to business can affect competitiveness and positive public perception. The implementation of a CSR strategy increases profits, improves image, increases customer loyalty, attracts media attention, and opens up new markets. The hindering factor is the additional cost of implementing CSR activities, insufficient knowledge and awareness of CSR, and unclear regulations and market conditions, as well as the need to adapt the organizational structure and culture. CSR strategies are important for the success of enterprises and society, and solving potential problems allows for effective introduction of responsible practices. In order to obtain the presented data, two research methods were used: an analysis of the international literature sources and a survey by manufacturing firms in the Silesian Voivodeship.

Keywords: CSR strategy; competitiveness; market demand; benefits; challenges; social innovation; economy (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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