Understanding the Complexity of Rural Tourism Business: Scholarly Perspective

Setiawan Priatmoko (), Moaaz Kabil, Ali Akaak, Zoltán Lakner, Csaba Gyuricza and Lóránt Dénes Dávid ()
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Setiawan Priatmoko: Doctoral School of Economic and Regional Sciences, The Hungarian University of Agriculture and Life Sciences (MATE), 2100 Budapest, Hungary
Moaaz Kabil: Doctoral School of Economic and Regional Sciences, The Hungarian University of Agriculture and Life Sciences (MATE), 2100 Budapest, Hungary
Ali Akaak: College of Economic and Business Administration, University of Technology and Applied Sciences, Salalah 211, Oman
Zoltán Lakner: Doctoral School of Economic and Regional Sciences, The Hungarian University of Agriculture and Life Sciences (MATE), 2100 Budapest, Hungary
Csaba Gyuricza: Institute of Plant Production Sciences, Hungarian University of Agriculture and Life Sciences (MATE), Páter Károly Utca 1, 2100 Budapest, Hungary
Lóránt Dénes Dávid: Doctoral School of Economic and Regional Sciences, The Hungarian University of Agriculture and Life Sciences (MATE), 2100 Budapest, Hungary

Sustainability, 2023, vol. 15, issue 2, 1-21

Abstract: The aim of this paper is to identify and analyze the four core driving forces that shaped the complex picture of rural tourist businesses. These driving forces are marketability, participatory, crisis mitigation and sustainability. This study focused on the scholarly perspective to study and analyze the rural tourism businesses’ literature and its link with these four driving forces. By using the bibliometric analysis technique and VosViewer as a visualization tool, the results revealed that less than 50% of rural tourism literature was concerned with local businesses. Regarding the four driving forces, sustainability was the most linked force with the rural tourism businesses’ scientific production. Contrarily, a relatively small body of the rural tourism businesses’ literature discussed marketability, participatory and crisis mitigation, despite their significant role in the development of these local rural businesses. In addition, the results of this study showed the interest of rural tourism articles in the crisis mitigation pillar, especially recently after the COVID-19 pandemic.

Keywords: village tourism; sustainable tourism; community-based tourism; tourism enterprises; SMEs; bibliometric analysis; VosViewer (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:15:y:2023:i:2:p:1193-:d:1029445

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