Strategic Orientation, Dynamic Capabilities, and Digital Transformation of Commercial Banks: A Fuzzy-Set QCA Approach

Songsong Cheng, Qunpeng Fan and Minghao Huang ()
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Songsong Cheng: School of Economics and Finance, South China University of Technology, Guangzhou 510006, China
Qunpeng Fan: School of Economic, Management and Law, Jilin Normal University, Siping 136000, China
Minghao Huang: Seoul Business School, aSSIST, Seoul 03767, Republic of Korea

Sustainability, 2023, vol. 15, issue 3, 1-19

Abstract: Digital transformation is a critical challenge for commercial banks to achieve sustainable competitive advantages in the digital economy. However, conventional research focuses too much on constructing linear models to explain the non-linear relationships between and among the factors relevant to digital transformation. By adopting the configurational framework, we propose that the interactions between strategy and dynamic capabilities determine the paths of how digital transformation may succeed or fail. The fuzzy-set qualitative comparative analysis (fsQCA) of digital transformation practices by Chinese commercial banks shows that: (1) a single condition of strategic orientation or dynamic capabilities does not constitute the necessary condition for high digital transformation, yet market orientation plays a more general role in generating high digital transformation. (2) There are three configurational paths that can contribute to high digital transformation of commercial banks, such as sensing capability-driven paths dominated by strategic orientation, integrating capability-driven paths dominated by strategic orientation, and the market orientation-driven paths dominated by dynamic capabilities. (3) There are two configurational paths that lead to non-high digital transformation, which verifies the existence of the asymmetrical relationship compared to the configurational paths of high digital transformation; (4) In the pathways dominated by strategic orientation, there is a substitutive relationship between sensing capability and integrating capability. The findings make contributions to the literature on digital transformation and provide implications for the digital transformation of commercial banks.

Keywords: strategic orientation; dynamic capabilities; digital transformation; fsQCA (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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