From Web Catalogs to Google: A Retrospective Study of Web Search Engines Sustainable Development

Mariusz Duka, Marek Sikora and Artur Strzelecki ()
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Mariusz Duka: Faculty of Automatic Control, Electronics and Computer Science, Silesian University of Technology, Akademicka 16, 44-100 Gliwice, Poland
Marek Sikora: Faculty of Automatic Control, Electronics and Computer Science, Silesian University of Technology, Akademicka 16, 44-100 Gliwice, Poland
Artur Strzelecki: Department of Informatics, University of Economics in Katowice, 1 Maja 50, 40-287 Katowice, Poland

Sustainability, 2023, vol. 15, issue 8, 1-16

Abstract: This study presents a review of search engines and search engine optimization and shows how the search engine landscape relates to sustainable development. We have used a narrative review research method and described three main topics: the past and present of web catalogs and search engines; current knowledge about the dominant types of search results presented in Google search; and methods of search engine optimization. Technical elements of important website areas related to technical website auditing are discussed. We summarize our research with several key findings on how web search engines are involved in sustainable development and offer a glimpse into the future use of web searching with the help of artificial intelligence chats and prompt engineering.

Keywords: web search engine; web catalog; search engine results page; search engine optimization; SEO; sustainable development (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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