Farmers’ Endowments, Technology Perception and Green Production Technology Adoption Behavior

Yunlong Sui and Qiang Gao ()
Additional contact information
Yunlong Sui: College of Management, Ocean University of China, Qingdao 266100, China
Qiang Gao: College of Management, Ocean University of China, Qingdao 266100, China

Sustainability, 2023, vol. 15, issue 9, 1-18

Abstract: The motivation of this paper is to explore the influence of farmers’ endowments and technology perceptions on farmers’ green production technology adoption behaviors. Based on a survey of 471 grain farmers in the main grain-producing areas of Shandong Province, the Heckman model was used to empirically analyze the influence of farmers’ endowments on their adoption behavior of green production technologies, and the moderating effect of technology perception on the relationship between the two was further investigated. The study showed that: (1) More than half of the farmers adopted more than three green production technologies, and only 11.5% did not adopt them. In terms of adoption structure, the adoption rate of green pest control technology was the highest at 67.7%, while the adoption rate of moderate deep pine technology was the lowest at 32.7%. The adoption structure should be further optimized. (2) After controlling for sample selection bias, farmers’ endowments have a significant positive effect on farmers’ green production technology adoption behaviors. The ordinary least square regression overestimates the main effect of farmers’ endowments by 8.5% compared with the Heckman model. (3) Technology cognition can effectively promote the positive effect of farmers’ endowments on green production technology adoption, in which the moderating effect of technology–economic cognition is higher than that of technology–environmental cognition. (4) There is heterogeneity in the effects of farmers’ endowments and technology cognition on different adoption subjects and technology types. The above findings provide an in-depth explanation for activating the endogenous drivers of green agriculture development.

Keywords: farmer endowment; technology perception; green technology adoption behavior; Heckman model; moderating effect (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

Downloads: (external link)
https://www.mdpi.com/2071-1050/15/9/7385/pdf (application/pdf)
https://www.mdpi.com/2071-1050/15/9/7385/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:15:y:2023:i:9:p:7385-:d:1136057

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().