Integrating Cognitive Competency, Social Competency and Risk Propensity with the Theory of Planned Behaviour to Attain Sustainable-Development-Goal-8-Driven Sustainable Entrepreneurial Intentions

Simpi Malhotra and Ravi Kiran ()
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Simpi Malhotra: School of Humanities and Social Sciences, Thapar Institute of Engineering and Technology, Patiala 147004, India
Ravi Kiran: School of Humanities and Social Sciences, Thapar Institute of Engineering and Technology, Patiala 147004, India

Sustainability, 2024, vol. 16, issue 10, 1-20

Abstract: This paper empirically examines whether integrating entrepreneurial abilities with the theory of perceived behaviour positively influences Sustainable-Development-Goal-8-driven sustainable entrepreneurial intentions (SDG-8 SEIs). The data used in this study were gathered from 540 students from top-ranked Indian engineering colleges that offer entrepreneurship courses and have access to company incubators. According to the theory of planned behaviour (TPB), perceived behavioural control, subjective norms, and entrepreneurial drive are the three elements of perceived entrepreneurial behaviour. The TPB’s dimensions in this study have entrepreneurial competencies as their antecedents. Cognitive competency, risk propensity, and social competency and resilience are antecedents of the TPB’s dimensions. One entrepreneurial viewpoint uses sustainable UNDP-SDG-8 as a metric for assessing intentions; its objectives are the promotion of inclusive and sustainable economic growth, full and productive employment, and decent work for all. This study used partial least squares structural equation modelling (PLS-SEM). According to the findings, engineering students in India are more likely to have entrepreneurial-focused intentions based on sustainability if they adhere to the TPB’s dimensions along with additional constructs. Using an expanded TPB model, we show that the TPB has learnable and stimulating antecedents, with these having a positive effect on SDG-8 SEIs, thus extending entrepreneurial activity in India. Policymakers, universities, and students will find these results very intriguing. The TPB’s dimensions and three additional dimensions are proposed as antecedents in a new conceptual model aimed at sustainable entrepreneurship in this study.

Keywords: entrepreneurship; entrepreneurial perceived behaviour; theory of planned behaviour; entrepreneurial competencies; entrepreneurial success; SDG-8 SEIs (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
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