Investigating Factors Affecting the Purchase Intention in Petroleum Stations Implementing Sustainable Practices: A Pro-Environmental Behavior Approach with a Consideration of Sustainable Initiatives Knowledge

Rogel Angelo A. Rebualos, Yogi Tri Prasetyo (), Maela Madel L. Cahigas, Reny Nadlifatin, Ma. Janice J. Gumasing and Irene Dyah Ayuwati
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Rogel Angelo A. Rebualos: School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines
Yogi Tri Prasetyo: International Bachelor Program in Engineering, Yuan Ze University, 135 Yuan-Tung Rd., Chung-Li 32003, Taiwan
Maela Madel L. Cahigas: School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines
Reny Nadlifatin: Department of Information Systems, Institut Teknologi Sepuluh Nopember, Kampus ITS Sukolilo, Surabaya 60111, Indonesia
Ma. Janice J. Gumasing: Department of Industrial and Systems Engineering, Gokongwei College of Engineering, De La Salle University, Manila 1004, Philippines
Irene Dyah Ayuwati: Rectorate, University of Surabaya, Surabaya 60293, Indonesia

Sustainability, 2024, vol. 16, issue 10, 1-28

Abstract: The application of sustainability practices has become one of the key drivers to gaining a favorable stand in the market. However, petroleum companies are hesitant with its implementation due to the perceived negative financial impact. This study was conducted to determine the purchase intentions of consumers from petroleum stations implementing sustainability practices by utilizing the pro-environmental planned behavior (PEPB) framework. The research utilized an online questionnaire with 400 respondents who have been a petrol station customer. The data were examined with a higher-order construct using partial least squares structural equation modelling (PLS-SEM). The findings showed a positive relationship between variables and revealed that economic concern, subjective norms, perceived behavioral control, economic factors, and sustainable knowledge significantly influenced customers’ intention to purchase goods and services from a petrol station adopting sustainability practices, while attitude was found to have no direct significant impact on customers’ intention. The results of this study adds value to the potential increase in PEPB understanding and consumer behavior and may be beneficial for petroleum companies as the basis for managerial decisions regarding the implementation of sustainability practices or initiatives towards adopting the concept of “green stations” and consumer preferences to attract purchase intentions.

Keywords: petroleum station; sustainability practices; pro-environmental planned behavior; purchase intention (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
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