Enhancing Sustainability Attributes in New Product Design Insights from Automotive Industry

Davood Omidzadeh, Seyed Mojtaba Sajadi (), Ali Bozorgi-Amiri and Mohammad Daneshvar Kakhki
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Davood Omidzadeh: School of Industrial Engineering, College of Engineering, Science and Research Branch, Islamic Azad University, Tehran 1477893855, Iran
Seyed Mojtaba Sajadi: Operations and Information Management Department, Aston Business School, Aston University, Birmingham B4 7ET, UK
Ali Bozorgi-Amiri: School of Industrial Engineering, College of Engineering, University of Tehran, Tehran 1439955961, Iran
Mohammad Daneshvar Kakhki: Department of Business Information Systems, Western Michigan University, Kalamazoo, MI 49008, USA

Sustainability, 2024, vol. 16, issue 15, 1-31

Abstract: Product design is an innovative process that, through the stages of problem statement, concept, and initial and detailed design, meets the needs of customers, the requirements of companies, and their limitations. In the current process of product design and development, formulating design objectives plays a crucial role in objective setting, project implementation, product needs and requirements specification, and performing activities validation. Currently, the role of the design and development stages in the sustainability of products, identifying strategies for improving this stage is of particular significance, and paying attention to the product planning and definition process group and focusing on establishing sustainability principles in the target book and defining new attributes can be regarded as one of the sustainable product development strategies. Consequently, this research is a case study in the field of applying the sustainability principles in the target book as one of the deliverables at the stage of product planning. The present study proposes strategies towards developing the attributes of the target book as a tool for exerting sustainability pillars in the process of design and development by means of surveying automotive industry experts, applying the DEMATEL and Fuzzy ANP combined method, and evaluating and determining new attributes.

Keywords: new product development; sustainability; product attributes; design target; target book; sustainability pillars (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
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