Factors Influencing the Sustainability of Food Tourism Destinations: Evidence from the World Heritage Site of Guilin

Biyue Long (), Noor Suhaila Yusof and Muna Maryam Azmy
Additional contact information
Biyue Long: School of Tourism, Hospitality and Event Management, University Utara Malaysia, Sintok 06010, Kedah Darul Aman, Malaysia
Noor Suhaila Yusof: School of Tourism, Hospitality and Event Management, University Utara Malaysia, Sintok 06010, Kedah Darul Aman, Malaysia
Muna Maryam Azmy: School of Tourism, Hospitality and Event Management, University Utara Malaysia, Sintok 06010, Kedah Darul Aman, Malaysia

Sustainability, 2024, vol. 16, issue 22, 1-25

Abstract: This study examines the sustainability factors critical to developing food tourism within World Heritage Sites (WHSs), leveraging the unique natural, social, and cultural resources inherent to these locations. Using Guilin as a case study, this quantitative research collects data from diverse stakeholders, including catering operators, government officials, service providers, tourists, and residents. Critical factors identified as essential for sustaining food tourism include destination marketing, visitor experience, destination image, stakeholder engagement, core food products, and government support, with destination marketing emerging as the most influential. This study proposes a framework of sustainability factors shaping food tourism development in WHSs. The findings challenge the traditional reliance on physical resources for WHS tourism, broaden understanding of food tourism in these heritage sites, and offer strategic insights for comparable destinations in Southeast Asia.

Keywords: sustainable development; food tourism destination; multiple linear regression; WHS; Guilin (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/16/22/10027/pdf (application/pdf)
https://www.mdpi.com/2071-1050/16/22/10027/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:16:y:2024:i:22:p:10027-:d:1522780

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().