Analysis of the Factors Influencing the Purchase of Electric Vehicles in Brazil

Marceli Adriane Schvartz (), Lucas Veiga Avila, Walter Leal Filho, Luciane Neves Canha, Julio Cezar Mairesse Siluk, Thiago Antônio Beuron Corrêa de Barros, Luis Felipe Dias Lopes and Elda Rodrigues Steinhorst Kraetzig
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Marceli Adriane Schvartz: Graduate Program in Production Engineering, Federal University of Santa Maria—UFSM, Santa Maria 97105-900, RS, Brazil
Lucas Veiga Avila: Graduate Program in Production Engineering, Federal University of Santa Maria—UFSM, Santa Maria 97105-900, RS, Brazil
Walter Leal Filho: European School of Sustainability Science and Research, Hamburg University of Applied Sciences, Ulmenliet 20, 21033 Hamburg, Germany
Luciane Neves Canha: Postgraduate Program in Electrical Engineering PPGEE, Federal University of Santa Maria—UFSM, Santa Maria 97105-900, RS, Brazil
Julio Cezar Mairesse Siluk: Graduate Program in Production Engineering, Federal University of Santa Maria—UFSM, Santa Maria 97105-900, RS, Brazil
Thiago Antônio Beuron Corrêa de Barros: Postgraduate Program in Administration, Federal University of Pampa—UNIPAMPA, Santana do Livramento 97650-000, RS, Brazil
Luis Felipe Dias Lopes: Administration Department, Federal University of Santa Maria—UFSM, Santa Maria 97105-900, RS, Brazil
Elda Rodrigues Steinhorst Kraetzig: Graduate Program in Production Engineering, Federal University of Santa Maria—UFSM, Santa Maria 97105-900, RS, Brazil

Sustainability, 2024, vol. 16, issue 22, 1-22

Abstract: The transport sector, and especially the increase in individual vehicle ownership, contribute significantly to air pollution. The transition to electric vehicles (EVs) is seen as a sustainable alternative to reduce emissions of polluting gases. However, in Brazil, the EV market has not yet reached a significant size. Given this scenario, this study aims to analyze the factors that influence the decision to buy EVs in Brazil, highlighting personal, psychological, economic, performance, and environmental variables and barriers. The aim is also to develop a model with guidelines that can help stakeholders. The quantitative stage of the study involved a survey of 514 respondents. The data were analyzed using statistical methods, including structural equation modeling (SEM), which allowed for a deeper investigation of the proposed hypotheses. The survey findings reveal that, in the Brazilian context, performance factors—such as autonomy, availability of recharging infrastructure, and maintenance—are the main drivers influencing EV purchase decisions. Environmental factors, including energy reuse, pollution reduction, and minimizing environmental impacts, have also gained significant importance. Economic factors are crucial, particularly concerning cost–benefit perceptions. The differences between Brazil and other regions highlight the importance of accounting for cultural and economic variations when analyzing consumer behavior towards EVs.

Keywords: vehicle electric; factors; sustainability; purchase; structural equations (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
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