Assessing the E-Commerce Sustainability Readiness: A Green Logistics Study on Online Sellers

Yung-Tsan Jou, Cheng-Yi Lo (), Klint Allen Mariñas (), Charmine Sheena Saflor, Charlie Jade Gutierrez, Cherilyn Sanchez, Danica Songco, Jemer Redston, Mark Bryle Devara and Marr Joseph Bucal
Additional contact information
Yung-Tsan Jou: Department of Industrial and Systems Engineering, Chung Yuan Christian University, Taoyuan 320, Taiwan
Cheng-Yi Lo: Department of Industrial and Systems Engineering, Chung Yuan Christian University, Taoyuan 320, Taiwan
Klint Allen Mariñas: Department of Industrial and Systems Engineering, Chung Yuan Christian University, Taoyuan 320, Taiwan
Charmine Sheena Saflor: Department of Industrial and Systems Engineering, Chung Yuan Christian University, Taoyuan 320, Taiwan
Charlie Jade Gutierrez: Department of Industrial Engineering, Occidental Mindoro State College, San Jose 5100, Philippines
Cherilyn Sanchez: Department of Industrial Engineering, Occidental Mindoro State College, San Jose 5100, Philippines
Danica Songco: Department of Industrial Engineering, Occidental Mindoro State College, San Jose 5100, Philippines
Jemer Redston: Department of Industrial Engineering, Occidental Mindoro State College, San Jose 5100, Philippines
Mark Bryle Devara: Department of Industrial Engineering, Occidental Mindoro State College, San Jose 5100, Philippines
Marr Joseph Bucal: Department of Industrial Engineering, Occidental Mindoro State College, San Jose 5100, Philippines

Sustainability, 2024, vol. 16, issue 7, 1-20

Abstract: The increasing trend of technological advancement has led to significant changes in how customers purchase goods. Currently, buying products can be done most effectively from the comfort of one’s home through online shopping. Customers send and receive thousands of shipments daily, contributing to many materials and packaging that go to waste. While environmental sustainability is becoming increasingly important in all industries, little is known about the factors that drive e-commerce enterprises to adopt green logistical practices. The current study aims to identify the factors that have the most significance in creating sustainable e-commerce in the future of logistics and marketing. This study performed a statewide online seller survey in the Philippines to acquire data on product characteristics, including how internal processes and external partnerships are used and perceived to minimize the carbon footprint connected with order fulfillment and delivery. It encompassed a sample of 286 online sellers nationwide and employed structural equation modeling to identify the factors influencing green logistics practices within the e-commerce industry. The findings underscore that technology has a positive relationship in fostering sustainability. The results also establish significant positive correlations between sustainable e-commerce practices, government laws, seller behavior, and reverse logistics. Notably, this research sheds light on the intricate dynamics of drivers promoting green logistics within the Philippine e-commerce landscape.

Keywords: e-commerce; green logistics; sustainability; structural equation modelling (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/16/7/2954/pdf (application/pdf)
https://www.mdpi.com/2071-1050/16/7/2954/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:16:y:2024:i:7:p:2954-:d:1368943

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().