Exploring Tourists’ Preferences for Bike-Sharing Services in the Context of Tourism

Vu Ngoc Tru and An Minh Ngoc ()
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Vu Ngoc Tru: Faculty of Bridge and Road, Ha Noi University of Civil Engineering, 55 Giai Phong, Hai Ba Trung, Ha Noi 10000, Vietnam
An Minh Ngoc: Faculty of Transport Economics, University of Transport and Communications, 3 Cau Giay, Lang Thuong, Dong Da, Ha Noi 100000, Vietnam

Sustainability, 2024, vol. 16, issue 8, 1-18

Abstract: This study explores tourists’ preferences for bike-sharing services in the context of tourism. Based on a sample of 800 individuals who visited Da Nang, Vietnam between July and August 2023, a latent class behavior model was developed to investigate preferences for bike-sharing services from tourists’ point of view. The results show that tourists prefer a bike-sharing service that ensures round-the-clock availability, is accessible within a 5-min walk from both the origin and destination, features bikes stationed at specific designated locations, and provides a variety of payment options at an affordable rate of USD 1.00 per h. Under these attributes, about 41.63% of tourists are likely to choose a bike-sharing option for their travel tours. These findings offer valuable insights for traffic management authorities and policymakers, demonstrating that bike-sharing services can be hailed as an effective complement to existing transportation modes and can help bridge the gap between supply and demand in tourist cities.

Keywords: bike-sharing service; tourism context; tourists’ preference; latent class model (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
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