Exploring the Nexus of Perceived Organizational CSR Engagement, Job Satisfaction, Organizational Pride, and Involvement in CSR Activities: Evidence from an Emerging Economy

Milica Slijepčević, Nevenka Popović Šević, Jelena Krstić (), Tamara Rajić and Milan Ranković
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Milica Slijepčević: Faculty of Digital Arts, Metropolitan University, 11000 Belgrade, Serbia
Nevenka Popović Šević: Information Technology School ITS-Belgrade, LINK Group Belgrade, Faculty of Contemporary Arts, University Business Academy in Novi Sad, 11000 Belgrade, Serbia
Jelena Krstić: Economics Institute a.d. Belgrade, 11000 Belgrade, Serbia
Tamara Rajić: Economics Institute a.d. Belgrade, 11000 Belgrade, Serbia
Milan Ranković: Faculty of Management, Metropolitan University, 11000 Belgrade, Serbia

Sustainability, 2024, vol. 16, issue 8, 1-19

Abstract: Corporate Social Responsibility (CSR) is becoming omnipresent in contemporary business environments given the growing awareness of the social role of business entities and their contribution to sustainable development. The research was conducted in order to explore the relationships between the perceived organizational engagement in CSR, job satisfaction due to CSR, organizational pride, and employees’ involvement in the company’s CSR activities. The research was conducted on a sample of employees in the life insurance department of a leading insurance company in Serbia, using a structured web questionnaire. Data analysis was performed on a sample of 138 respondents. Data were processed using Partial Least Squares Structural Equation Modeling (PLS-SEM), given the relatively small size of the sample, asymmetric data distribution, and the complexity of the relations. The study results point to a more influential role of CSR engagement in fostering organizational pride, compared to job satisfaction, with the latter as the most influential determinant of organizational involvement.

Keywords: perceived organizational CSR engagement; job satisfaction; organizational pride; involvement in CSR; CSR activities; emerging economy (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
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