Personal Norms of Sustainability and Farm Management Behavior

Roland Olbrich, Martin Quaas and Stefan Baumgärtner
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Roland Olbrich: Department of Sustainability Science and Department of Economics, Leuphana University of Lüneburg, P.O. Box 2440, Lüneburg 21314, Germany

Sustainability, 2014, vol. 6, issue 8, 1-28

Abstract: We empirically study personal norms of sustainability, conceptualized according to the norm-activation theory and operationalized under the notion of strong ecological-economic sustainability. Our case study is commercial cattle farming in semi-arid rangelands of Namibia, a system that is subject to extensive degradation. Using survey data, we characterize farmers’ personal ecosystems and income norms, study their determinants, and analyze their impact on actual management based on the dual-preferences model. We find that ecosystem and income norms are heterogeneous across farmers and independent from each other. Furthermore, farmers with better environmental and financial farm conditions have more demanding norms. We find no evidence for a significant impact of norms on actual management, which provides an explanation for the observed degradation of the system.

Keywords: personal norms; norm-activation theory; sustainability; dual-preferences model; semi-arid rangelands; commercial cattle farming (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:6:y:2014:i:8:p:4990-5017:d:38902

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