Smart Tirana

Antonella Lerario, Antonietta Varasano, Silvia Di Turi and Nicola Maiellaro
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Antonella Lerario: Construction Technologies Institute—National Research Council of Italy, 70124 Bari, Italy
Antonietta Varasano: Construction Technologies Institute—National Research Council of Italy, 70124 Bari, Italy
Silvia Di Turi: Construction Technologies Institute—National Research Council of Italy, 70124 Bari, Italy
Nicola Maiellaro: Construction Technologies Institute—National Research Council of Italy, 70124 Bari, Italy

Sustainability, 2017, vol. 9, issue 12, 1-25

Abstract: Albania represents an interesting case of a newly emerging destination in the international tourist market, with intensive pressures coming from seasonal visit flows and the related impacts on the environment. The Albanian Culture Marketing Strategy, while correctly focusing on heritage for the de-seasoning of visits in congested areas and for awareness-raising about the country’s cultural identity among tourists and residents, presents some limitations in the definition of application patterns and concrete solutions. In particular, the active contribution of potential users, of ICTs and, in particular, the potentialities of widespread tools such as mobile apps seem to be overlooked. In this article, the current scenario of the Albanian tourism sector, with particular emphasis on the cultural segment, is presented through a detailed analysis of relevant program documents in order to outline strengths and weaknesses of the underlying approach. Then, the potential contribution of mobile apps to the sustainable development of destinations are analyzed and the market of available technologies is presented through a taxonomy of a consistent number of representative cases. Finally, the SOS-Tirana app is presented and its adequateness to the context is discussed.

Keywords: mobile-app; total heritage; sustainable tourism; cultural heritage; social sustainability; Albanian tourism (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2017
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