Promoting Profit Model Innovation in Animation Project in Northeast Asia: Case Study on Chinese Cultural and Creative Industry

Hao Jiao, Yupei Wang, Hongjun Xiao, Jianghua Zhou and Wensi Zeng
Additional contact information
Hao Jiao: Business School, Beijing Normal University, Beijing 100875, China
Yupei Wang: Business School, Beijing Normal University, Beijing 100875, China
Hongjun Xiao: Institute of Industrial Economics, Chinese Academy of Social Science, Beijing 100444, China
Jianghua Zhou: Business School, Beijing Normal University, Beijing 100875, China
Wensi Zeng: Business School, Beijing Normal University, Beijing 100875, China

Sustainability, 2017, vol. 9, issue 12, 1-17

Abstract: Building on a case study of three animation companies in the Chinese cultural and creative industry, this study aims to understand how profit model innovation is promoted. Due to the rapidly changing environments and resource scarcity, cultural and creative companies need to select the appropriate profit model according to their own key resources. The study uncovers two critical factors that promote profit model innovation in animation projects: the quantity of consumers and their consumption intention. According to these two dimensions, the authors’ analysis shows profit model innovation in animation projects can be divided into Fans mode, Popular mode, Placement mode, and Failure mode, respectively. This study provides an empirical basis for advocating profit model innovation and discusses the resource requirements of Fan mode, Popular model, and Placement mode in China’s cultural and creative industry. The authors’ research also has managerial implications that might help firms promote profit model innovation. Finally, learning and promoting the profit model of China’s animation industry in the Northeast Asia area will be conducive to Northeast Asia’s cooperation and sustainable development.

Keywords: profit model innovation; animation project; cultural and creative industry; China (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
https://www.mdpi.com/2071-1050/9/12/2361/pdf (application/pdf)
https://www.mdpi.com/2071-1050/9/12/2361/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:9:y:2017:i:12:p:2361-:d:123409

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().